Failing to communicate with your audience is one of the biggest reasons why people choose to redesign B2B websites.

Along the way, noise crops up.

A new website means you can make it “beautiful”. And suddenly, the messaging fades into the background.

Choosing simplicity is often the better option, as proven by Dropbox.

How simplicity improves user experience

How often do you curse out websites or apps that you’re forced to use?

Simple tasks, like paying bills, are a nightmare with some companies.

That’s because they don’t focus on usability and content. Beauty and formalities are the most common distractions.

The story gets buried under clever features and flashy designs. A simple website helps Dropbox avoid this fate.

How do they do it?

An average page on the Dropbox website includes just a few paragraphs and images. You only need to scroll 3-4 times to read everything.

Your content does the heavy lifting

People increasingly seek simplicity. An article about simplicity from 2019 is in the top three of our blog posts to this day.

The Dropbox website makes a point of making all the content visible at a glance.

They avoid hiding information in complex features, such as tabs or sliders.

The site looks like a prettified text document, and judging from how Dropbox is doing, it works!

Removing distractions isn’t the only way to showcase your story, but it’s one of the most effective options.

It all comes down to “writing culture”

Stripe is the undisputed champion of writing culture. But Dropbox isn’t far off.

Their content is user-centric and decoupled from monetary goals. The key metrics are all about user experience and the brand.

In 2021, their Head of Content said that at Dropbox, you should write the thing you’d like to read on a weekend. Simplicity plays a big part in this.

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Thanks for reading!

Tomasz Lisiecki

Tomasz oversees NerdCow's key focus on delivering innovative services for clients.

Lukasz Sieron

Lukasz assists with directing website development projects, writing clean and efficient code.

Dawid Zimny

Dawid ensures the steady progress of projects. He always stands ready to lend a hand.